The Growth of Digital Marketing Industry

There is no way to deny that there are very few things that can be as powerful and strong for business ventures as the use of digital marketing solutions. The number of business ventures that are able to see results and benefits from this kind of strategy is growing bigger day by day and those that don’t see benefits to digital marketing are usually not doing things right. In this article, we are going to be talking about the most important aspect of this industry and what kind of benefits it brings to business ventures that decide to invest in it.

There seems to be a very common denominator when it comes to the best strategies to gain credibility in your business. The first one is the use of proper digital marketing methods and the effective recruitment of SEO experts that are going to make it easier for you to get the kind of results you want when you are doing any kind of content related campaigns.

Content marketing is king

There are several ways for anyone to be able to get the best results when starting a digital marketing campaign, but the most essential and powerful strategies are all built around the process of content marketing. This is the only way to get through your audience in modern times because everyone is now offering discounts and special deals, so in order to stand out, you need to provide quality material that people can find reliable.

The use of proper content marketing techniques is going to ensure that your content is able to grow in the organic search results and this is the kind of edge that you are going to need if you want to achieve the most outstanding results possible. Content marketing is all about being able to provide free content that people will find extremely valuable and useful. It needs to feel like they are getting something for free that would usually cost them money.

Being able to hire efficient writers that understand the value of powerful content and know how to use proper keywords is going to be crucial if you want the results to be as god as expected. The better your content, the higher your chances of being found organically and this is the main goal with SEO.

Digital marketing and social media

The process of digital marketing has expanded thanks to the use of social media. Any reputable and efficient marketing company is going to know how to handle the social media aspect of their business. This is going to allow them to get even more exposure and more chances of having their content shared.

The importance of a properly planned social media strategy that is going to republish your content directly from your website is going to be essential. The synergy between social media platforms and websites is creating a very strong and useful outcome that is making it very easy for everyone to see the kind of results they want. There are obvious challenges to overcome, but consistency and quality will always provide very satisfactory outcomes.

Conclusion

The digital marketing and SEO industry is huge now and everyone is looking to hire the most experienced marketers in order to be able to get results that are extremely powerful. Knowing what kind of people to hire for this purpose is going to mean the difference between a good investment and a failed strategy. This is a crucial investment for any business that is looking to remain competitive in the modern world and the sooner your business gets involved the better.  

On-page optimisation tips

On-page SEO is as important as off-page SEO especially after the latest updates. The following tips are very useful while focusing to improve ranking through on page changes.

The title tags in a web page can be strengthened by including searchable keywords more relevant to the page.Each page of the site should contain more than one viable keyword to maximise potential 

searches to make sure each page title is unique and explicit. The title should reflect the content on that page. The title tag should contain between 10 and 70 characters including spaces.

 The Meta description should  hold a strong sales message.Each web page should have a unique description.Meta descriptions allow you to influence how your web pages are described and displayed in search results.The Meta description should contain between 140 and 160 characters including spaces. To view these and the page titles more easily input the following into Google : site:yourdomain.com

 You should make sure there is  only one H1 tag per page that ideally contains the keyword that the page is optimised for.Other headers should be H2,H3 etc. The H1 heading tag is the most important of the heading tags and helps search engines understand the main focus of the page. 

The Alt tags are also important and the alternative text attribute allows you to 

assign a specific description to each image. 301 redirect is another important on page SEO factor which permanently redirects traffic from the original domain to a new address.

 New and regularly  updated content is becoming an important element these days and 

Google is putting a lot of emphasis on this. Therefore, the blog or latest news page should be updated frequently to ensure that fresh content is being added to the website on a regular basis, this could be in the form of special offers, industry news or any other relevant stories of interest. 

Also, creating a Google plus business page is vital than ever before. 

Tips on how to improve your website ranking post Penguin and Panda

•Provide excellent quality content on your site that is relevant to what your audience wants.

•Get involved with Google+, Twitter,Pinterest and Facebook.

•Build good links instead of bulk links.

•Optimise your title tag for the search engines.




Post Penguin Link Building Methods

•Directory links are still ok as long as you focus on niche directories and a few quality directories.
–Don’t pay people or buy software that submits you to hundreds or even thousands of directories at one time. It will not do you any good and may harm you.
•Guest blogging is an awesome way to get links. This is where you write blog posts for other blogs in your niche in exchange for them linking back to you and you get exposure to their audience and traffic.


Some traffic methods that are slowing losing their effectiveness with the latest Google changes include:
–Traditional Article Marketing (Mass Submissions)
–Massive Social Bookmarking of your website and not individual content
–Directory Links (Submitting to niche directories is ok)

Google penguin update, Did you change your SEO approach ?

The Penguin update was launched on April 24. It was considered as a change to Google’s search results that has been designed to punish those web pages that have been spamming Google.Some of the spam techniques are keyword stuffing,link schemes,cloaking etc.

Google penguin update has started to impact 3% of search queries as Google began it's fight against Spam.Google advised webmasters to create high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.Google likes a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.Google want web developers and web owners to create a useful, information-rich site, and write pages that clearly and accurately describe one's content.Google also released an update to its Panda algorithm, Panda 3.5, on April 19 2012.

 White hat SEO techniques are recommended by search engines and there is no fear of your website being banned by search engines. 

Results of SEO campaign and ROI

Customised SEO campaigns will give the website the intensive push in search engines and as a result of the campaign we can see a visible increase in web traffic , improved keyword rankings and much better conversion rate.Some of the onpage techniques are listed below.

Onpage Optimisation

•  Keyword research  - Selecting long tail keywords with high local searches and low in  competition
•  Header tags optimisation including titles and meta descriptions 
•  Internal link structuring and optimisation
•  Content rewriting using specific keywords 
•  Page header tags optimisation (h1/h2/h3)
•  Robots.txt creation/analysis 
•  HTML site map creation/optimisation
•  Created quality content using keyphrases 
•  XML sitemap creation & submission in Google, MSN, Yahoo! 
•  Google Analytics Setup & Integration 
•  Google Webmaster Tools account setup & nonitoring 

 Tools  : SEO Moz, SEO quake, Market Samurai, Google Keyword tool, HTML

 Off page optimisation 

•  Blog post 
•  Directory submission including DMOZ 
•  Back links from PR4 to PR 9 sites 
•  Social book marking websites - Digg, Delicious, Squiddo, Hubpages,Stumble Upon etc.
•  SEO article writing and submission  
•  Press Release writing and submission 
•  Social Media optimisation - Facebook/Twitter/Pinterest/LinkedIn/Google+/Flickr
•  You Tube videos 

 Tools : SEO Moz, Market Samurai, SEO Book,Open Site Explorer,SEMRush

 A detailed analysis and audit of  websites are essential for any SEO campaign. Successful SEO happens only with careful planning, timely execution, persistent monitoring and ongoing analysis of the results.The  following audit should be conducted as part of website analysis.

• Search engine saturation : How many pages of the website indexed in search engines? 
• Link popularity : the number of In-bound links to the site 
• Broken Links - the number of broken links
• Canonical URL issues : Non- www to www redirection given or not 
• Website is W3C validated or not 
• Robots.text is created or not? 
• Sitemap.xml created or not? 
• Website competitor analysis 
• Server related any issues

 Tools  - Search Engine Saturation, SEO Centro,W3C, Rankquest,MarketLeap


 Google analytics and search engine ranking strategies

It is important to analyse data using Google Analytics ( techniques  - Log file analysis & Page Tagging) and report information on number of visitors, visitors per conversion, browser used, operating system used,source of traffic, increase in traffic and bounce rate. It is advisable to reduce bounce rate and increase traffic and conversion. Search engines such as Google, Yahoo and Bing keep changing their ranking algorithms from time to time in an effort to display the best quality and most relevant possible search results.The main aim of the SEO strategy is to attract the attention of the spider. It is a very good practice to submit the site to the popular directories because they are well accessed by the popular search engines . The site here gets indexed and traffic is automatically routed to it. Viral marketing techniques such as advertising on facebook , twitter and related sites are always good to attract lot of visitors . As more and more people visit the site , the popularity of the site increases dramatically. This attracts the spider's attention that indexes it and gives the website a higher ranking in search engines.



SEO ROI


 SEO ROI involves driving targeted traffic from SERPs, regardless of how long or short the keyword tail is. It also includes targeted referral traffic. Targeted traffic means traffic that accomplishes the purpose and goals of the website. That could be subscriptions,repeat traffic,community involvement, registrations,newsletter signups, purchases etc.