The Growth of Digital Marketing Industry

There is no way to deny that there are very few things that can be as powerful and strong for business ventures as the use of digital marketing solutions. The number of business ventures that are able to see results and benefits from this kind of strategy is growing bigger day by day and those that don’t see benefits to digital marketing are usually not doing things right. In this article, we are going to be talking about the most important aspect of this industry and what kind of benefits it brings to business ventures that decide to invest in it.

There seems to be a very common denominator when it comes to the best strategies to gain credibility in your business. The first one is the use of proper digital marketing methods and the effective recruitment of SEO experts that are going to make it easier for you to get the kind of results you want when you are doing any kind of content related campaigns.

Content marketing is king

There are several ways for anyone to be able to get the best results when starting a digital marketing campaign, but the most essential and powerful strategies are all built around the process of content marketing. This is the only way to get through your audience in modern times because everyone is now offering discounts and special deals, so in order to stand out, you need to provide quality material that people can find reliable.

The use of proper content marketing techniques is going to ensure that your content is able to grow in the organic search results and this is the kind of edge that you are going to need if you want to achieve the most outstanding results possible. Content marketing is all about being able to provide free content that people will find extremely valuable and useful. It needs to feel like they are getting something for free that would usually cost them money.

Being able to hire efficient writers that understand the value of powerful content and know how to use proper keywords is going to be crucial if you want the results to be as god as expected. The better your content, the higher your chances of being found organically and this is the main goal with SEO.

Digital marketing and social media

The process of digital marketing has expanded thanks to the use of social media. Any reputable and efficient marketing company is going to know how to handle the social media aspect of their business. This is going to allow them to get even more exposure and more chances of having their content shared.

The importance of a properly planned social media strategy that is going to republish your content directly from your website is going to be essential. The synergy between social media platforms and websites is creating a very strong and useful outcome that is making it very easy for everyone to see the kind of results they want. There are obvious challenges to overcome, but consistency and quality will always provide very satisfactory outcomes.

Conclusion

The digital marketing and SEO industry is huge now and everyone is looking to hire the most experienced marketers in order to be able to get results that are extremely powerful. Knowing what kind of people to hire for this purpose is going to mean the difference between a good investment and a failed strategy. This is a crucial investment for any business that is looking to remain competitive in the modern world and the sooner your business gets involved the better.  

The Future of Digital Marketing in the UK

As predicted during 2016, mobile technologies, VR advancements, and wearable gears are the definitive focus of the year, and almost every digital marketer in the UK is jumping on the train.

Businesses are starting to scope new and original ways to incorporate these kinds of technologies into their own marketing strategies. UK digital marketers should also have in mind on a couple of things that are regaining popularity during the year.

Revival of silent videos

The trend came back unexpectedly on 2017 touted because of the “swipe left” phenomenon: while 80 percent of internet users own a mobile device, average video viewing time is 1.7 seconds. It means users are consuming content so fast they are not even listening to it.

Because consumer attention is a scarce resource, marketers have had to come up with savvier solutions for their contents. For example, many have chosen to pack a punch at the beginning of the clip, an immediate hook in the first couple of seconds.

For example, the social media clip that Apple pushed to showcase the release of the iPhone 7 was a simplistic clip with frames changing every 0.5 seconds.

Task of the community managers

2016 became the year of the community managers, and 2017 is not going to be any different. Brands keep thinking social media is their one-trick pony, bur brands that succeed in the digital market are not pushing 10 tweets a day.

Consumers don’t want to see brands selling their stuff on social media. They want to see interesting stories, funny content, and other creative ways to sell an idea, rather than a specific product.

More so, social media has added humanity to online conversations as more and more people can interact with the product creators. They can give feedback in real time, lay out their opinions, criticise, share, and even create their own representations of a marketing stunt through memes, reviews, tutorials, and more.

So, the responsibilities of the community manager are not to schedule daily tweets, but to sort out creative ways to open communication lines with their consumers and make them feel a part of what they are consuming.

In other words, community managers should become the human face if the company and provide the brand of a personality and values.

Setback of live content

Streaming content is problematic because it is just not working out. Despite its immense potential to receive live comments from their consumers, most UK brands don’t seem to realise how to manage it.

Often times the production values are too low or the content is too boring. Without a real high-value exchange, live content is not going to have an impact on consumers.

More so, watching live content spends time and requires full attention, so the streaming event really has to be worth it.

Experian , for instance, is holding successful chats via Snapchat, YouTube Live, and Periscope to talk with consumers about their financial issues.

Democratisation of content

During 2017, brands will need to engage and connect with their clients better than ever before, because nowadays consumers can share and interact with almost any kind of content on the web, as well as create their own.It means companies are not competing with other brands anymore, they are not competing with the entire Internet.

For example, YouTube is still the powerhouse of the web, hoarding almost 70 percent of the entire web traffic, and the most viewed videos on the site are product reviews. It’s a rather complex idea for most companies as more than half of US and UK consumers check out a YouTube review before buying a product.

Consistent user engagement

The key is creating consistent user engagement through their digital content. Anything the brand publishes should amass retweets, favourites, shares, comments, likes, dislikes, or whatever it is on the social media of their preference.

On Facebook, the goal is to obtain shares and reactions as most people are not commenting anymore; on Instagram, the goal is to obtain comments; and on YouTube, the goal is to get subscriptions and likes.

The quality of the “amateur”

Any company wanting to inspire constant user engagement has to accept that their audience now possesses a broad range of tools (like Instagram’s Boomerang or Facebook Live) that can create better and more engaging pieces of content than the stuff brands are developing at their laboratories.

In fact, a 2016 survey found that 85 percent of the users find user-generated content (UGC) more interesting and influential than brands’ videos and photos. Another study ground shoppers who interacted with UGC beforehand are 97 percent more likely to convert to a retailer.

Digital marketing researchers have found audiences prefer “amateur” content because it looks more genuine, and such phenomenon will only keep increasing as brands fail to understand is no longer interesting to see fully-commercial ads that are only showing a product for sale.

It means there will be a surge of UKdigital marketers plunging into the UGC branch.