On-page optimisation tips

On-page SEO is as important as off-page SEO especially after the latest updates. The following tips are very useful while focusing to improve ranking through on page changes.

The title tags in a web page can be strengthened by including searchable keywords more relevant to the page.Each page of the site should contain more than one viable keyword to maximise potential 

searches to make sure each page title is unique and explicit. The title should reflect the content on that page. The title tag should contain between 10 and 70 characters including spaces.

 The Meta description should  hold a strong sales message.Each web page should have a unique description.Meta descriptions allow you to influence how your web pages are described and displayed in search results.The Meta description should contain between 140 and 160 characters including spaces. To view these and the page titles more easily input the following into Google : site:yourdomain.com

 You should make sure there is  only one H1 tag per page that ideally contains the keyword that the page is optimised for.Other headers should be H2,H3 etc. The H1 heading tag is the most important of the heading tags and helps search engines understand the main focus of the page. 

The Alt tags are also important and the alternative text attribute allows you to 

assign a specific description to each image. 301 redirect is another important on page SEO factor which permanently redirects traffic from the original domain to a new address.

 New and regularly  updated content is becoming an important element these days and 

Google is putting a lot of emphasis on this. Therefore, the blog or latest news page should be updated frequently to ensure that fresh content is being added to the website on a regular basis, this could be in the form of special offers, industry news or any other relevant stories of interest. 

Also, creating a Google plus business page is vital than ever before.