Customised SEO campaigns will give the website the intensive push in search engines and as a result of the campaign we can see a visible increase in web traffic , improved keyword rankings and much better conversion rate.Some of the onpage techniques are listed below.
Onpage Optimisation
- Keyword research - Selecting long tail keywords with high local searches and low in competition
- Header tags optimisation including titles and meta descriptions
- Internal link structuring and optimisation
- Content rewriting using specific keywords
- Page header tags optimisation (h1/h2/h3)
- Robots.txt creation/analysis
- HTML site map creation/optimisation
- Created quality content using keyphrases
- XML sitemap creation & submission in Google, MSN, Yahoo!
- Google Analytics Setup & Integration
- Google Webmaster Tools account setup & nonitoring
Off page optimisation
- Blog post
- Directory submission including DMOZ
- Back links from PR4 to PR 9 sites
- Social book marking websites - Digg, Delicious, Squiddo, Hubpages,Stumble Upon etc.
- SEO article writing and submission
- Press Release writing and submission
- Social Media optimisation - Facebook/Twitter/Pinterest/LinkedIn/Google+/Flickr
- You Tube videos
Tools : SEO Moz, Market Samurai, SEO Book,Open Site Explorer,SEMRush
A detailed analysis and audit of websites are essential for any SEO campaign. Successful SEO happens only with careful planning, timely execution, persistent monitoring and ongoing analysis of the results.The following audit should be conducted as part of website analysis.
- Search engine saturation : How many pages of the website indexed in search engines?
- Link popularity : the number of In-bound links to the site
- Broken Links - the number of broken links
- Canonical URL issues : Non- www to www redirection given or not
- Website is W3C validated or not
- Robots.text is created or not?
- Sitemap.xml created or not?
- Website competitor analysis
- Server related any issues
Tools - Search Engine Saturation, SEO Centro,W3C, Rankquest,MarketLeap
Google analytics and search engine ranking strategies
It is important to analyse data using Google Analytics ( techniques - Log file analysis & Page Tagging) and report information on number of visitors, visitors per conversion, browser used, operating system used,source of traffic, increase in traffic and bounce rate. It is advisable to reduce bounce rate and increase traffic and conversion. Search engines such as Google, Yahoo and Bing keep changing their ranking algorithms from time to time in an effort to display the best quality and most relevant possible search results.The main aim of the SEO strategy is to attract the attention of the spider. It is a very good practice to submit the site to the popular directories because they are well accessed by the popular search engines . The site here gets indexed and traffic is automatically routed to it. Viral marketing techniques such as advertising on facebook , twitter and related sites are always good to attract lot of visitors . As more and more people visit the site , the popularity of the site increases dramatically. This attracts the spider's attention that indexes it and gives the website a higher ranking in search engines.
SEO ROI
SEO ROI involves driving targeted traffic from SERPs, regardless of how long or short the keyword tail is. It also includes targeted referral traffic. Targeted traffic means traffic that accomplishes the purpose and goals of the website. That could be subscriptions,repeat traffic,community involvement, registrations,newsletter signups, purchases etc.
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