Google penguin update, Did you change your SEO approach ?

The Penguin update was launched on April 24. It was considered as a change to Google’s search results that has been designed to punish those web pages that have been spamming Google.Some of the spam techniques are keyword stuffing,link schemes,cloaking etc.

Google penguin update has started to impact 3% of search queries as Google began it's fight against Spam.Google advised webmasters to create high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.Google likes a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.Google want web developers and web owners to create a useful, information-rich site, and write pages that clearly and accurately describe one's content.Google also released an update to its Panda algorithm, Panda 3.5, on April 19 2012.

 White hat SEO techniques are recommended by search engines and there is no fear of your website being banned by search engines.