First page ranking on Google is very hard to achieve these days due to a number of factors. But these top six factors will help your website to rank better on all search engines and increase traffic as well..
1. Content Length
The length and relevance of content is an important ranking factor this year.Google evaluates content based on its relevance.It is getting easier to rank relevant content above 1500 words using appropriate keywords. Longer content ranks better because it has potential to earn more backlinks
2. Quality of backlinks
High quality back links from contextual websites and high domain authority media websites are still considered to be a significant ranking factor for all types of websites, but it is not the number one ranking factor like it used to be. More backlinks show that the website is getting popular and a sudden increase in traffic as a result. The backlinks and high quality content will work in tandem to get a higher ranking in 2020.
3. Social Signals
Social signals are playing a much more vital role in engaging customers and driving traffic for a number of websites, so it is believed to be a major ranking factor in 2020.The number of likes, shares, comments and engagement are very much important in a brand's success and failure in 2020.
4. Mobile first
We are seeing an increase in searches from mobile devices compared to desktop.This indicates a significant increase in mobile users in 2020. Mobile-first index means it is mandatory to have a mobile -optimised version of the website to ensure that your website rank high on Google.
5. Page Loading Speed
Page loading speed is a key ranking factor as slow website's user experience is poor. Fast loading websites give a better user-experience. Desktop websites should load in less than 3 seconds and mobile websites should load in 2 seconds or less.There are practical ways to speed up the website by reducing the size of images and also by caching the web pages.
6. Encryption
There is a strong mutual relationship between HTTPS encrypted websites and first page rankings in Google.Google confirmed that HTTPS encrypted websites will rank better than the HTTP ones. The only solution is to buy and implement a new SSL (Secure Socket Layer) certificate. This certificate is used to encrypt the data that travels between a computer and a website.
Other important ranking factors are user experience, H1/H2 headings , diversified anchor text etc.All successful SEO agencies and professionals are making sure that their websites are optimised using these factors.
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