The success in SEO depends on a number of aspects. It is important to review the existing content in a website and make sure that all pages have well written, high quality
content within good context . The first step in a campaign after the audit is to research the best long tail keywords people may
use to find the content. To be on the first page of Google one should develop the content with potential keywords .Thin content, boiler plate content and duplicate content can harm the website and it can result in a drop in rankings. That is the reason why Google is giving more preference to informative and unique content.
It is imperative that the HTML title tags
contain the most important keywords relevant to page topics.The meta description
tags should describe an abstract of that page and its content. It is also
important to apply header tags with relevant keywords in headings and sub
heads.It is vital to make sure that the site loads quickly and search engines
can easily crawl all pages on site.
- High quality content
- Title and Meta tags on all pages
- Crawling and website speed
- Navigation
- Responsive design
Off -page SEO success factors
- High quality links
- Social signals
- Domain Authority and Page Authority
- Location
